Everyone is familiar with social media marketing, but how many people can say exactly what social media marketing is? This article will give a detailed introduction to social media marketing. Follow the editor to see specifically.
Social media marketing is a tool and platform that people use to share ideas, penetrations, activities, and opinions. A large number of netizens participate directly, extract and create news and knowledge, and then expanded it. It has two characteristics: one is a large number of people, and the other is the unplanned transmission.
Social Media Marketing
Social media marketing is also called social media marketing. Social media marketing is the use of social networks, online communities, blogs, encyclopedias, or other Internet collaboration platforms and media to disseminate and publish information, thereby forming marketing, sales, and public relations processing. A way to maintain and develop customer relationship services. General social media marketing tools include forums, Weibo, WeChat, blogs, SNS communities, and pictures, and videos are published and spread through self-media platforms or organizational media platforms. At present, the most mainstream social media overseas are Facebook, Twitter, YouTube, LinkedIn, Blog, Pinterest, Instagram.
Compared with other online marketing such as search engines and e-mails, the trust-based communication mechanism of social media marketing and the high active participation of users can influence the consumption decisions of netizens and provide a large number of brands to be spread and amplified. Social media users are profoundly sticky and stable, with clean positioning, which can provide brands with more segmented target groups. The demand for social media marketing is still increasing. It is no longer a place for friends to share but has become a brand-new business competition model.
At the same time, social media marketing is: long-term; the content of the communication is large and diverse; it is in the state of marketing and interaction with consumers at all times, emphasizing content and interactive skills; the marketing process needs to be monitored in real-time, Analysis, summary and management; need to adjust marketing objectives based on real-time feedback from the market and consumers. The growth of social media is a growing trend of the Internet in recent years. Whether it is foreign Facebook and Twitter, or domestic Renner or Weibo, they have greatly changed people’s lives and brought us into an era of social networking. A social network is a kind of network media, and when the social network era is rapidly approaching, we marketers must face the profound changes that social media brings to marketing.
Three, the Advantages of Social Media Marketing
1. Social network marketing can meet different marketing strategies of companies
As a marketing model that continues to innovate and develop, more and more companies are trying to display their fists on SNS sites, whether it is to carry out various online activities (for example the planting competition of the Yuehuo brand, Yilishuhua Dairy’s Happy Ranch, etc.) product implantation (for example house implantation of real estate projects, implantation of mobile phones as gifts, etc.), or market research (conduct surveys in cities where target users are concentrated to understand users’ opinions on products and services), And viral marketing (videos or content embedded with corporate elements can be shared and reposted as quickly as a virus among users), all of which can be achieved here, why do you say that? Because the biggest feature of SNS is that it can fully display the interaction between people, and this is precisely the basis of all marketing.
2. Social Network Marketing can Efficiently Decrease the Marketing Cost of Business
The “many-to-many” data transfer mode of social network marketing is extra interactive and attracts more people’s attention. With the growing development of netizens’ online management, users are more willing to take the action to obtain and share information. Community users give a high degree of encouragement, sharing, and interactivity. On the contrary, users’ participation, sharing, and interaction characteristics can easily deepen their understanding of a brand and product, and it is easy to form a deep impression. From the value of media Analysis to form a good communication effect.
3. Accurate marketing that can achieve target users
Users in social network marketing are usually acquaintances of friends, and the user registration data is relatively real. When companies are developing network marketing, they can easily screen the target audience based on regions and income status. To choose which users are their own, to promote and interact with these users in a targeted manner. If the company’s marketing budget is low, but you want to get a better effect, you can only carry out marketing for certain areas, for example, only for users in Beijing, Shanghai, and Guangzhou to carry out online activities, to achieve the accuracy of target users Marketing.
4. Social network marketing is a marketing method that truly meets the needs of online users
The fast development of the social network marketing model is exactly in line with the real needs of network users, participation, sharing, and communication, it describes the characteristics of network users, but also in line with the new trend of the development of network marketing, no single media can connect people to people The relationship is so close. Whether it is a diary of a friend, a video recommended, an event that a friend has participated in, or a new friend of a friend, it will let people know and pay attention to the dynamics of their friends for the first time and share their feelings with them. Only a marketing model that meets the needs of Internet users can help companies play a greater role in Internet marketing.