With the rapid development of the Internet, many people search for what they need through “search”. This process uses search engines, and as searchers, they usually prefer to consider the top results given by search engines. The vast majority of people will choose search results that are naturally ranked on the first page.
To allow users to choose their products for the first time, many companies are trying to make their websites rank on the homepage, but the space on the first page is limited after all. Therefore, to promote the progress of marketing work, many corporate websites adopt a combination of SEO+ SEM (SOM) mode. This shows the importance of SEO and SEM. SEO is completely different from SEM. If you want to become an SEOer, you must first understand what is SEO.
What is SEO
The name of SEO: Simplified from Search Engine Optimization, translated as “Search Engine Optimization”.
The mechanism of SEO: It is a way to improve the ranking of the target website in the search engine by using the search rules of the search engine. Generally, the Baidu search is preferred at home, and Google search is preferred abroad.
The purpose of SEO: Based on the marketing concept of search engines, through the implementation of various optimization measures on the website, the keyword ranking of the website is improved, and the exposure of the company’s products is increased. As a whole, the website occupies a leading position in the industry, thereby gaining The benefits of the brand. Remember ☞Use SEO website optimization ranking technology. Don’t take it for granted that SEO is simply ranking the website. More importantly, it can make the website convert, have transactions, and ultimately bring benefits.
Definition of SEO: Based on understanding the natural ranking mechanism of search engines, internal (web site structural adjustment, website content construction, website code optimization, and coding, etc.) and external adjustment and optimization of the website are carried out to improve the key to the website in search engines The natural ranking of words can get more impressions and attract more target customers to click to visit the website, to achieve the goal of Internet marketing and brand building.
The Importance of SEO
SEO creates accessible and useful Web sites. Good SEO works will make the website site more effective, more accessible, and more helpful to search engines.
But many people do SEO for SEO, just to improve the ranking of keywords in a short period, and do not abide by the rules and regulations of search engines, and resolutely adopt black hat technology. This kind of unruly SEO that does not consider the security of corporate websites from a long-term perspective only gains benefits in a short period, but cannot persist for a long time, and is likely to bring bad negative information to the company and poor user experience. Even worse, they will be permanently demoted.
Therefore, for a win-win situation, black hat technology must be avoided and white hat technology used. (Related recommendations: common sandbox, bomb, and ghost problems and solutions for SEO )
SEO is Essential for Businesses
Regardless of whether the company’s business takes the form of online or offline, SEO must be used reasonably to make the company’s ranking high, so that target customers can search for commercial sites and further purchase products. But if your company is not optimized and the ranking is very low, the probability of the site being searched will be very small, which will cause the loss of many customers. Therefore, corporate websites must do SEO optimization.
Knowing the concept and importance of SEO, you can carry out a complete set of SEO services for your website, achieve website keyword ranking, increase product conversion rate, and obtain revenue. This is also the perfect display of SEO core technology.